Voice of the Customer | Glossary


Voice of the customer in software development refers to the process of capturing the customer’s expectations, preferences and dislikes. In short, it refers to the process of capturing the customers’ needs and wants from a particular product, which is carried out by the organisation.

Further Reading 

  • “Voice of the Customer: Capture and Analysis (Six SIGMA Operational Methods)”, by Kai Yang Dr.

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Diwakar Varadharajan

Simple life, Sophisticated Thoughts, Big Dreamer, Ever Ready for Intellectual Conversations

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