Product management has become a critical connective role for modern organisations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills communication, organisation, research, execution that can build a successful product management practice across industries, organisations, teams, and toolsets.