Tag: Authors

Overview:

The Product Manager’s Survival Guide is written by one of today’s popular Product Management thought-leaders, Steven Haines. In this book, he provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. This book is recommended for any professional with any level of experience, whether you’re a novice product manager or seasoned Product Management leader, you will find everything you need to make consistent positive impacts on your business.

This book is a most powerful tool available for increasing your productivity quickly and dramatically, in a way that is noticeable and measurable.

The book covers new concepts in Product Management, and you’ll learn how to:

• Map out your plan to begin the journey to success
• Go beyond features and functions to become the product expert, customer advocate, and domain expert
• Synchronize and orchestrate the work of others to help everyone maintain focus on company goals
• Round out your experience to take the next critical steps in your Product Management career

Authors:

Steven Haines

Published In:

2013

Overview:

This book is considered the most useful and insightful guide for a long time. The Product Manager’s Handbook is fully refined and updated with information that gives you the edge in today’s challenging business landscape. It covers product development processes, intelligence-gathering techniques including social media with a greater emphasis on international issues.

This book proves the techniques and tools used by product managers are same, regardless of what kind of industry, the type of product they are developing, or size of organization they are working. To be simple, this book has everything you need for a superior job performance―whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.

This book covers topics, such as:

• Balance breakthroughs and line extensions
• Create business cases―including competitive assessment, market requirements, and risk reduction
• Conduct gate reviews and beta testing and manage scope creep
• Get everything in order for a smooth product launch

Authors:

Linda Gorchels

Published In:

2011