Definition:
An actionable metric is one that ties specific and repeatable actions to observed results. The opposite of actionable metrics are vanity metrics which only serve to document the current state of the product but offer no insight into how we got here or what to do next.
Further Reading:
Book: The Lean Startup by Eric Ries
Definition
An actionable metric is one that ties specific and repeatable actions to observed results.
If you are an eCommerce site, you have a baseline of revenue, and you introduce a new website design for a portion of your website with improved images and more information about those products, and revenues for those products are up 20% compared to the same period last year, then revenue is an actionable metric. There is an obvious action: apply that new website design to the rest of your site.
Further Reading
Book: The Lean Startup by Eric Ries
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