Actionable Metrics | Glossary

Definition

An actionable metric is one that ties specific and repeatable actions to observed results.

If you are an eCommerce site, you have a baseline of revenue, and you introduce a new website design for a portion of your website with improved images and more information about those products, and revenues for those products are up 20% compared to the same period last year, then revenue is an actionable metric. There is an obvious action: apply that new website design to the rest of your site.

Further Reading

Book: The Lean Startup by Eric Ries

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