New Product Development: From Initial Idea to Product Management | Book Series

Overview:

This book is comprehensive and detailed guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements.

Published In:

2003

Author:

Marc A. Annacchino

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