Overview:
This book is for the creative leaders who want to implement design thinking into every level of an organization, product, or service to drive new substitute for business as well as society. The author has introduced the human-centered approach of design thinking with this book and calls it a collaborative process that considers how people interact with products. The simple explanation given for design thinking is – it converts needs into demand. If applied well, the ultimate result is organizations becoming more innovative and creative.
Author:
Tim Brown
Published on:
2009
