Overview:
This short book outlines the four critical components of every successful marketing strategy. As you read, you’ll suddenly realize there are businesses all around you applying these principles. They’re quietly dominating their industries and are expanding at breakneck speed. Despite their success and how logical the Four Step Marketing process may be, most companies completely ignore all four of these timeless principles. Regardless of any preconceived ideas or what you’ve heard, you’re sure to be challenged by this book. Written by an experienced team of entrepreneurial marketing executives, this fluff-free guide concisely outlines a refreshingly new and straight-forward approach to marketing. With less than 14,000 words, it’s the perfect little book for the busy entrepreneur or business leader looking for clarity and a winning strategy. In about an hour, you’ll learn about the Four Step Marketing strategy and see why companies who follow these steps become unstoppable. Decide for yourself. Are you following or completely ignoring the Four Step Marketing process?
Authors:
Matt Law, FSMC Community
Published In:
12 July 2017