Definition:
Vanity metrics are things like registered users, downloads, and raw pageviews. They are easily manipulated, and do not necessarily correlate to the numbers that really matter: active users, engagement, the cost of getting new customers, and ultimately revenues and profits. The latter are more actionable metrics.
Further Reading:
Book: kanban Maturity Model by Teodora Bozheva, David J. Anderson
Definition
Vanity metrics are numbers intended to paint an impressive picture,as compared to Actionable metrics,that tie specific and repeatable actions,to observed results. Vanity Metrics include raw numbers,like page views,registered users of a website etc.,that produce big numbers that don’t always necessarily generate revenue.
Further Reading
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