Tag: thinking

Thinking | Book Series

Manjunath Ingale Leave a comment

Overview:

Thinking presents original ideas by today’s leading psychologists, neuroscientists, and philosophers who are radically expanding our understanding of human thought.

Daniel Kahneman on the power (and pitfalls) of human intuition and “unconscious” thinking • Daniel Gilbert on desire, prediction, and why getting what we want doesn’t always make us happy • Nassim Nicholas Taleb on the limitations of statistics in guiding decision-making • Vilayanur Ramachandran on the scientific underpinnings of human nature • Simon Baron-Cohen on the startling effects of testosterone on the brain • Daniel C. Dennett on decoding the architecture of the “normal” human mind • Sarah-Jayne Blakemore on mental disorders and the crucial developmental phase of adolescence • Jonathan Haidt, Sam Harris, and Roy Baumeister on the science of morality, ethics, and the emerging synthesis of evolutionary and biological thinking • Gerd Gigerenzer on rationality and what informs our choices

Author:  

Mr. John Brockman

Published In:

29 October 2013

Co-design | Glossary

Prashant MJ Leave a comment

Definition:

Co-design is a well-established approach to creative practice, it has its roots in the participatory design techniques developed in Scandinavia in the 1970s. Co-design is used as an umbrella term for participatory, co-creation and open design processes. This approach enables a wide range of people to make a creative contribution in the formulation and solution of a problem.

This approach goes beyond consultation by building and deepening equal collaboration between affected users attempting to, resolve a particular challenge. A key tenet of co-design is that users, as ‘experts’ of their own experience become central to design process. The immediate benefits of applying co-design approach includes generation of better ideas with a high degree of originality and user value, improved knowledge of customer or user needs, immediate validation of ideas and concepts, higher quality, better differentiated products or services, more efficient decision making, lower development costs and reduced development time, better cooperation between different people or organisations and across disciplines.

Further Reading:

Book: Hardware/Software Co-Design: Principles and Practice By Jorgen Staunstrup, Wayne Wolf
https://en.wikipedia.org/wiki/Participatory_design#Co-design
http://designforeurope.eu/what-co-design
https://medium.com/@thestratosgroup/co-design-a-powerful-force-for-creativity-and-collaboration-bed1e0f13d46