Tag: Steve Blank

The Four Steps to the Epiphany | Book Series

Manjunath Ingale Leave a comment

Overview:

Steve Blank’s course text from Berkeley’s Haas Business School and Stanford University, is the essential “how to” book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

Authors:

Steve Blank

Published In:

2 October 2013

 

The Startup Owner’s Manual | Book Series

Manjunath Ingale Leave a comment

Overview:

Power your startup to success with The Startup Owner’s Manual.This near-encyclopedic guide unlocks the secrets to startup success – walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.Whether you’re launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you’ll learn how to: Use the Customer Development method to bring your business idea to life Conduct your search for a scalable, profitable business model Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Find Product-Market fit Get, Keep and Grow customers Fuel growth with metrics that matter Avoid the 9 deadly sins startups commit most often The Startup Owner’s Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Authors:

Steve Blank, Bob Dorf

Published In:

1 March 2012