Overview: This book demonstrates effective ways to apply techniques and testing for developing Customer Satisfaction, Lean Startup and Bootstrapping. This book covers the real-world examples and experience of several startup companies that used these techniques. These techniques are also covered in the book authored by Eric Ries on Lean Startup Methodology. Readers will learn how to identify and engage customers throughout the Product Development Lifecycle and focus on building the Product that makes customers buy and use. It’s a must-read book for all Entrepreneurs who just started with developing a new Product or the Managers who aspire to be future Entrepreneurs.
Author:
Ash Maurya
Published In:
2010
