Definition
Vanity metrics are numbers intended to paint an impressive picture,as compared to Actionable metrics,that tie specific and repeatable actions,to observed results. Vanity Metrics include raw numbers,like page views,registered users of a website etc.,that produce big numbers that don’t always necessarily generate revenue.
Further Reading
-
“Metrics and Models in Software Quality Engineering”, by Stephen H. Kan.
- “Software Metrics and Software Metrology”, by Alain Abran.
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