Tag: INNOVATION ROOTS

Priyank Pathak Speaks at ProductTank Mumbai

Alekya N.R Leave a comment

It’s a great honor to announce Priyank Pathak as a speaker at ProductTank Meetup on August 4th 2018. At the conference, Priyank delineates on topic “Five Critical Constructs for Every Product Development Operation must adapt, before its too late!“.

ProductTank is a Meetup event conducted every year across different cities around the world. This meetup aims to bring all the like-minded professionals, whether they are Product Managers, Designers, Developers, or Entrepreneurs, and Startups — gather to share their experiences and knowledge.

For more information, please visit: https://www.meetup.com/ProductTank-Mumbai/

 

Book Series

The User’s Journey: Storymapping Products That People Love | Book Series

Alekya N.R Leave a comment

Overview:

The author of this book Dona Lichaw says that, like a good story, even a successful design is also part of the engaging moment that holds customers attention. The book “The User’s Journey: Storymapping Products That People Love” will show you why, when and how to use narrative structure, technique, and principles to ideate, craft and test a cohesive vision for an engaging outcome. The book explains how “Story first” approach transforms a product feature, and webpage aspects like landing page, campaign, and content strategies that are part of a good website design.

The book tells you the importance of strategic Story Mapping and why it is an excellent way to visually map out a customers journey. The author has beautifully portrayed how you can solve most of the problems using story maps.

Authors:

Dona Lichaw

Published In:

2016