Definition:
A person who analyses and describes a complex phenomenon in terms of its simple or fundamental constituents. If someone believes that you can break complex theories into simple, smaller parts, you can call that person a reductionist. A reductionist might explain religion, for example, as simply an attempt to explain why the world exists.
Further Reading:
Book: The Lean Startup by Eric Ries
Definition:
Viral Coefficient is the number of new users an existing user generates. This metric calculates the exponential referral cycle – sometimes called virality – that accelerates company growth. Virality is the inherent incentive for customers to refer friends or colleagues to your company.
Further Reading:
Book: The Lean Startup by Eric Ries
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