Definition:
Cohort analysis is a subset of behavioral analytics that takes the data from a given data set and rather than looking at all users as one unit, it breaks them into related groups for analysis. These related groups, or cohorts, usually share common characteristics or experiences within a defined time-span.
Further Reading:
Book: The Lean Startup by Eric Ries
Definition:
A concierge MVP is the best approach to get to know your customers and validate your business idea. In this you provide the service manually and analyze your audience, this type of MVP allows you to pivot easily if you find out that customers actually want a different product.
The point of the Concierge MVP is to simplify the product by replacing automated components with humans. Every customer receives the white-glove treatment, with humans front and center delivering the service.
Further Reading:
Book: The Lean Startup by Eric Ries
© 2013- 2022 INNOVATION ROOTS SOFTECH PVT LTD