Overview:
It’s a common scenario for every company that tries to gain a new competitive advantage or trying to create a new strategy in order to initiate a new response and appoints new people in the system. During this transition, the company may become effective enough or lose it’s real value, and things fall back to default status, again.
This book gives you a deep analysis of why this kind of scenario is frequently repeating in many cases. In this book, the leading Change Management Expert and the best-selling author John Kotter, gives a simple yet fascinating answer on why change is needed? and how can we utilize a powerful framework for competing and winning in this disruptive world?
Authors:
John Kotter
Published In:
2014
