Definition:
Viral Coefficient is the number of new users an existing user generates. This metric calculates the exponential referral cycle – sometimes called virality – that accelerates company growth. Virality is the inherent incentive for customers to refer friends or colleagues to your company.
Further Reading:
Book: The Lean Startup by Eric Ries
Definition:
Viral loops are a type of marketing campaign used to promote a company or product. Named after our friends the viruses, a viral loop is meant to infect a person and cause them to share it with other people.
A viral loop is designed to go from zero to thousands or millions of viewers in a very short time. It spreads exponentially, as each new customer or user shares the content with any number of friends.
Further Reading:
Book: The Lean Startup by Eric Ries
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