Tag: Book to read

The Design of Everyday Things | Book Series

Chirag Ghaghada Leave a comment

Overview:

This book is a best-seller by cognitive scientist and usability engineer, Donald Norman. The author explains how design can communicate medium between object and user. He emphasizes on making the world a better place to live through a better design combining with psychology research, anecdotes and significant industry examples. The content of this books takes us on a journey of varied topics like how to create positive user experience, to what extent problems are attributed to human errors, how to design better. It is a must read to get a deep dive into design creativity.

Author:

Don Norman

Published on:

2013

 

Change by Design | Book Series

Chirag Ghaghada Leave a comment

Overview:

This book is for the creative leaders who want to implement design thinking into every level of an organization, product, or service to drive new substitute for business as well as society. The author has introduced the human-centered approach of design thinking with this book and calls it a collaborative process that considers how people interact with products. The simple explanation given for design thinking is – it converts needs into demand. If applied well, the ultimate result is organizations becoming more innovative and creative.

Author:

Tim Brown

 

Published on:

2009