Ogilvy on Advertising | Book Series

Overview:

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising

• How to choose an agency for your product

• The secrets behind advertising that works

• How to write successful copy—and get people to read it

• Eighteen miracles of research

• What advertising can do for charities

And much, much more.

Author:   

David Ogilvy

Published In:

12 March 1985

Ask | Book Series

Overview:

Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multimillion-dollar businesses in 23 different industries, generating over $100 million in sales in the process.

You’ll discover why the Ask Formula is arguably the most powerful way to discover exactly what people want to buy and how to give it to them – and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured on CNBC and Yahoo Finance and in The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek, and more) turns everything you know about customer surveys on its head.

You’ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you’ll also learn how you can implement the same system in your own business – no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you’re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income – while creating a mass of raving fans in the process – simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Ask will utterly transform how you think about consumer behavior and selling online.

Author:   

Ryan Levesque

Published In:

26 June 2015