Overview:
The book tells you why you should move away from traditional marketing techniques to modern methodologies, according to the present fast-paced digital world. As well as, how you can utilize the available resources like internet, social networking sites, websites, and data communication to reach your marketing goals. The author Michelle Accardi-Petersen gives a clear illustration of planning and implementation side of the problem, and techniques to stay ahead of the competitors.
Authors:
Michelle Accardi-Petersen
Published In:
2011
