Tag: Alexander Osterwalder

Business Model You | Book Series

Manjunath Ingale Leave a comment

Overview:

The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw “personal business models,” which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world’s leading business model description and innovation technique.

This book shows readers how to:

  • Understand business model thinking and diagram their current personal business model
  • Understand the value of their skills in the marketplace and define their purpose
  • Articulate a vision for change
  • Create a new personal business model harmonized with that vision, and most important, test and implement the new model

When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

Authors:

Alexander Osterwalder, Yves Pigneur, Timothy Clark

Published In:

12 March 2012

 

Value Proposition Design | Book Series

Manjunath Ingale Leave a comment

Overview:

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.”

Authors:

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

Published In:

1 March 2012

 

Authors:

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

Published In:

1 March 2012