Value Proposition Canvas | Glossary

Definition

A canvas which displays the Value Proposition. It represents where the company’s product often intersects with the customer’s desires. It represents the magic space between what you make and why people buy it. The value proposition is the crunch point between business and brand strategy.

It is helpful when a new company is being started. A Value Proposition canvas is a simple tool that rapidly gives you the ‘minimum viable clarity’ that is required to start the building and test procedures.

Further Reading

  • “Value Proposition Design: How to Create Products and Services Customers Want” (book), by Alexander Osterwalder.

 

The Agility Shift: Creating Agile and Effective Leaders, Teams, and Organizations | Book Series

Overview: The Agility Shift shows business leaders exactly how to make the radical mindset and strategy shift necessary to create an agile, entrepreneurial organization that can innovate and thrive in complex, ever-changing contexts. As author Pamela Meyer explains, there is much more involved than a reconfiguration of the org chart and job descriptions. It requires relinquishing the illusion of control at the very foundation of most management training and business practice. Despite most leaders’ approaches, “Agility is not simply accelerated planning.”  Unlike many agility books on the market, The Agility Shift provides specific, actionable strategies and tactics for leaders at all levels of the organization to put into practice immediately to improve agility and achieve results.

Authors:

Pamela Meyer

Published In:

2015