Book Series

100 Things Every Designer Needs to Know About People (Voices That Matter) | Book Series

Overview:

A company designs a product which may be a digital marketing banner or a social media banner, to grab attention and hit more prospects. But here is a catch, what if the design is just made for the sake of doing, and has nothing interesting. The result is inefficient and efforts are totally a waste of time. This book gives all the practical examples of real science and research, which guides to every design delivery needs. By reading this book you will be able to deliver more intuitive yet engaging designs for print, website designs, application, and products that exactly gives an illusion of how people think, pursue, work and play.

After reading this book, you will develop the ability to increase effectiveness, improve conversion rates, and usability of the design.

The book also answers to all the questions such as:

  • On a page or screen, what holds more attention?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How to identify common mistakes that people make?
  • Limits of someone’s social circle

Authors:

Susan Weinschenk

Published In:

2011

Specification-Driven Product Development | Book Series

Overview:
Most of the firms try to develop and establish their new products and services according to intuitive, informal methods. Significant benefits can be obtained by upgrading these methods to formal alternatives.


In this book many quantitative results of real-world experience are presented and the author gave a detailed recommendations on writing and reviewing Functional Specifications in Product development, which helps to motivate organizations to upgrade their methodology.
Study this book to get Specific techniques for overcoming both publicly stated objections and unstated actual obstacles are developed.

Author:
Edward Bower

Published In:
2003