Definition:
Brooks’ Law refers to a well-known software development principle coined by Fred Brooks in The Mythical Man-Month. The law, “Adding manpower to a late software project makes it later,” states that when a person is added to a project team, and the project is already late, the project time is longer, rather than shorter.
Further Reading:
Book: Playing to Win by A G Lafley and Rogel L. Martin
Definition:
Marketing myopia is a concept developed by Theodore C. Levitt in 1960, which says that companies focus on their needs & short term growth strategies instead of taking care of the needs & wants of the consumer & therefore fail due to their short-sightedness. The firm is not able to adapt themselves to the highly dynamic market where consumer needs & wants are changing frequently. The company is not able to predict future & think on long terms.
Further Reading:
Book: Playing to Win by A G Lafley and Rogel L. Martin
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