Category: Glossary

A/B Testing | Glossary

Alekya N.R Leave a comment

Definition:

A/B Testing is a simultaneous experiment conducted between two variants A and B to determine which performs the best or converts more. This test can be conducted with as many variants as possible, despite the name A/B testing.

This technique is used in web analytics to weigh the traffic and analyze the statistics of two or multiple pages. In this test, we can compare two versions of single variable to determine the most effective variant, which has identical features except one or two different features. A/B testing is considered to be performed continuously on anything, it is especially performed in marketing analysis and most of the marketing automation software comes with the pre-loaded A/B testing features.

Further Reading:

Book :The Lean Startup by Eric Ries

Comparative Agility Assessments | Glossary

Prashant MJ Leave a comment

Definition: 

Clients, Management other stakeholders need to know “How are they doing?”. A business does not need to be perfect, it needs to be better than its competitor, stay ahead of them.  Organisations are not striving for perfection against some idealised list of agile principles and practices, they are trying to be more agile than their competitors. Becoming agile itself is not a goal, producing better products than the competition remains the goal.  Being more agile than one’s competitors indicates organisations ability to deliver better products more quickly and cheaply.

Kenny Rubin and Mike created the Comparative Agility assessment, where  assessment can be based on individual responses to survey questions. Survey responses for the organisation are aggregated and compared against entire database of assessments. This approach assesses on seven dimensions: teamwork, requirements, planning, technical practices, quality, culture and knowledge creation. A comparative nature of the assessment was intended to be its biggest strength, seeing how your organisation compares with other other organisation improvement efforts can be focused on the most promising areas.

Further Reading:
Book: SUCCEEDING WITH AGILE Software Development Using Scrum by Mike Cohn