Definition:
Deep Blue was a chess-playing computer developed by IBM. It is known for being the first computer chess-playing system to win both a chess game and a chess match against a reigning world champion under regular time controls.
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Further Reading: Zero to One by Peter Theil.
Definition:
Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service.This cost is incurred by the organization to convince a potential customer. This is an important business metric. It plays a major role in calculating the value of the customer to the company and the resulting return on investment (ROI) of acquisition. The calculation of customer valuation helps a company decide how much of its resources can be profitably spent on a particular customer. In general terms, it helps to decide the worth of the customer to the company.
Further Reading:
Book: Zero to One by Peter Theil
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