Category: Book Series

48-Hour Start-Up | Book Series

Manjunath Ingale Leave a comment

Overview:

Fraser Doherty’s 48-Hour-Start-Up is a handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.

Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In the 48- Hour-Start-up, Fraser Doherty uses his experience building a multi – million dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.

By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:

  • Come up with a business idea without the guesswork
  • Create a kick-ass brand, website and on-line marketing campaign
  • Promote your product

The 48-Hour-Start Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day-job. This book is perfect for

  • Young entrepreneurs
  • Students learning about start-ups
  • Established entrepreneurs looking for shortcuts
  • Teams within corporates who want to create a more innovative and competitive environment

Authors:

Fraser Doherty MBE

Published In:

August 22, 2016.

 

The Leader in You | Book Series

Manjunath Ingale Leave a comment

Overview:

In today’s fast paced business world where people do not have time to communicate on a regular basis, clients are looking for something more. Dale Carnegie, in this book stresses on the point that relationship building is the cornerstone of every successful business. He suggests that businesses can no longer ignore the needs of their customers and also mentions that, ‘people will have to think quicker, work smarter and dream wilder and relate to each other in very different ways..’

Carnegie says, ‘About 15 per cent of one’s financial success is due to one’s technical knowledge and about 85 per cent is due to skill in human engineering – the personality and the ability to lead people.’

In this book he emphasizes the need for such a leader who will have to communicate and inspire others using a distinguished skill set, encouraging his people to adapt to change and move with the times and by recognizing untapped and creative talent within their workplace.

Although, Carnegie wrote this book years ago, he did leave a set of principles that are as relevant today as they were then. Some of his principles that any leader can easily apply in their daily lives are :

Consider the other persons’ perspective

Praise genuinely and open-heartedly

Tap on the power of enthusiasm

Respect others’ dignity

Keep criticism on the low

Give people a good reputation to live up to

Maintain a balance between work and fun, in life and workplace.

Authors:

Pankaj Goyal

Published In:

November 20, 2018.