Validating Product Ideas: Through Lean User Research | Book Series

Overview:

The book is written by Tomer Sharon who is the Head of User Experience in WeWork, a New York based CoWorking Space service provider that has spread its business across India, USA, Canada, Australia, UK and other countries.

If you want to know, what your users are thinking and you are working as a Product Manager or developer, then this book is a must-read. The book is full of learning techniques and practices to design a product or a creative art work that generates better results and customer engagement. It’s a must-read book for any one who is in product development or startup which is already into product development but still needs user experience. The author Tomer had done an amazing job, creating a step-by-step easy to read guide with best user research and validation techniques such as Experience Sampling, Observation, Concierge MVP, AB Testing and many more.

Authors:

Tomer Sharon

Published In:

2016

 

Book Series

The User’s Journey: Storymapping Products That People Love | Book Series

Overview:

The author of this book Dona Lichaw says that, like a good story, even a successful design is also part of the engaging moment that holds customers attention. The book “The User’s Journey: Storymapping Products That People Love” will show you why, when and how to use narrative structure, technique, and principles to ideate, craft and test a cohesive vision for an engaging outcome. The book explains how “Story first” approach transforms a product feature, and webpage aspects like landing page, campaign, and content strategies that are part of a good website design.

The book tells you the importance of strategic Story Mapping and why it is an excellent way to visually map out a customers journey. The author has beautifully portrayed how you can solve most of the problems using story maps.

Authors:

Dona Lichaw

Published In:

2016