Category: Book Series

Strategic Management Concepts | Book Series

Manjunath Ingale Leave a comment

Overview: 

Strategic Management Concepts: A Competitive Advantage Approach, 16e, is a practical, skills-oriented strategic-management textbook designed to enable students to learn “how to do strategic planning,” rather than simply memorize seminal theories in strategy. This book will provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan that can lead to sustainable competitive advantages for any type of business. 

Learners using this text follow an integrative model that appears in every chapter as they progress with the book. They learn how to construct strategic-planning matrices, such as the Strengths, Weaknesses, Opportunities and Threats (SWOT) and the Boston Consulting Group (BCG) matrices. Readers will also learn how to perform strategic-planning analyses, such as earnings-per-share/earnings-before-interest-and-taxes (EPS/EBIT) and Corporate Valuation. The focus throughout this text is on “learning by doing. ” 

A brand-New Cohesion case on the Hershey Company (2015) is provided, which allows the learners to apply strategy concepts to Hershey at the end of each chapter through new, innovative Assurance of Learning Exercises. 

Author:  

Fred R. David, Forest R. David and Purva Kansal

Published In:

30 July 2018

IIMA – Managers Who Make a Difference | Book Series

Manjunath Ingale Leave a comment

Overview: 

What qualities do you need to be a successful manager, and how can you develop the qualities you already possess? Managers Who Make a Difference examines how managers’ perceptions about themselves shape their behaviour at work, and studies the ways in which people can translate their ambition, sense of purpose, perseverance, confidence, and resourcefulness into successful management. How can you train yourself to spot competences in others and build on them to create an effective team? How do you achieve the right balance between adherence to existing systems, and creative or experimental problem-solving? And do you have the people skills—the ability to network extensively and build trust-based relationships—required to be a leader? Richly illustrated with anecdotes and experiences of well-known managers, and with a broad array of tips and self-assessment tools to sharpen your management skills, this book is a must read for all practising and aspiring managers. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

Author:  

T.V. Rao

Published In:

16 February 2016