In an interesting interview with us, Amy Jo Kim discusses how game thinking and design thinking are different from each other. Design thinking involves rapid iteration and empathising with customers and figuring out what customer needs. According to her, game thinking embraces all of Design Thinking but it also adds progress and mastery which comes from gaming. Three element that takes game thinking beyond design thinking are;
1. Who you focus on when empathise?
2. A path to mastery
3. A learning loop
Interviewee: Amy Jo Kim (CEO, Game Thinking Academy)
Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a social game designer, community architect, and startup coach. Her design credits include Rock Band, The Sims, eBay, Netflix, Covet Fashion, nytimes.com, Ultima Online, Happify and Pley. She pioneered the idea of applying game design to digital services, and is known for her book, Community Building on the Web (Peachpit, 2000). She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology. Amy Jo is passionate about helping entrepreneurs innovate faster and smarter; she teaches
Game Thinking at Stanford University and is an adjunct professor of Game Design at the USC School of Cinematic Arts.
Interviewer: Noopur Pathak (Chief Media Editor, INNOVATION ROOTS)
Author: Noopur Pathak
Digital Transformation to Innovate Better with Puneet Gupta
Many people wonder about why is digital transformation so important in today’s world and how does it help to innovate better and connect deeper with the customers. We have got an opportunity to speak with Puneet Gupta to understand the same. He says digital transformation is the biggest thing these days. If the world is changing, and consumer’s world has change and you as an organisation have not changed, then there is something wrong. There fundamentals existence of such organisations is being challenged by new companies embracing digital technology.
In this interview, he also talks about the common challenges across industries that are stopping companies to adopt digital, significance of Internet of Things (IoT) and Artificial Intelligence (AI).
Interviewee: Puneet Gupta (CTO, GlobalLogic)
Puneet Gupta is CTO at GlobalLogic. He was previously associated with brands such as Infosys, ITC, Infotech, Brillio, Marketelligent & Imaginesales Technologies among other. He is also a recognized researcher with over 60 grated patents in mobile, social technologies and user experiences. He is also an established author with over 100 published articles
Interviewer: Noopur Pathak (Chief Media Editor, INNOVATION ROOTS)