Overview:
This book offers models, practices and tips that help in building wonderful experiential events in the Indian context. Understanding the psyche of clients is yet another unique feature of this book where carefully planted questions are discussed with prospects, leading to mapping the core needs that make the experience unique that also ensures sustained Client-Agency relations. Care has been taken in offering time-tested solutions using a variety of infographics, case studies and nuances that go into designing and building experiential events. This book is probably a pioneering effort from a specialist in the field with over 4000+ events to his credit.
Author:
Johanna Rothman
Published In:
08 March 2019
