You simply have to put one foot in front of the other and keep going. Put blinders on and plow right ahead. -George Lucas
Author: Manjunath Ingale
Strategic Business Unit | Glossary
Definition:
strategic business unit (SBU) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.
Further Reading:
Book: Marketing as strategy by Peter M Senge.