Be Obsessed or Be Average | Book Series

Overview: 

We’re in the middle of an epidemic of average. So-called “normal” people get up every day, go to work, do what’s asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don’t stress too much or work too hard. Your career isn’t everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre. The bestselling author, self-made multimillionaire, radio and TV personality, and owner of Grant Cardone TV knows that if you want real success, you have to be obsessed. You have to be hungry and hyper-focused and insatiable, and not listen to naysayers who tell you to tone it down. You also have to know how to harness that obsession so that you can use it to your advantage. Some of his maxims:-“Criticism is easily avoided by saying nothing, doing nothing, and being nothing.”-“Never fear the haters – fear the weak who listen to them.”-“Most people are dying at 20 and making it official at 80. Most people are living their life with nothing to brag or talk about.”If you’re looking for someone to coddle you and make excuses for your lack of success, you’ve come to the wrong book. For many people, a career isn’t everything. For everyone else, there’s Grant Cardone.

Author:  

Grant Cardone

Published In:

28 December 2016

Sunk Cost | Glossary

Definition: 

A sunk cost is a cost that an entity has incurred, and which it can no longer recover. Sunk costs should not be considered when making the decision to continue investing in an ongoing project, since these costs cannot be recovered. Instead, only relevant costs should be considered. However, many managers continue investing in projects because of the sheer size of the amounts already invested in prior periods. They do not want to “lose the investment” by curtailing a project that is proving to not be profitable, so they continue pouring more cash into it. Rationally, they should consider earlier investments to be sunk costs, and therefore exclude them from consideration when deciding whether to continue with further investments.

Further Reading: 

Book: Playing to win by A. G. Lafley and Roger L. Martin