Author: Chirag Ghaghada

Overview:

This is book is an integrated approach to product management, incorporating, managerial and analytical approaches. It also describe each step in product management process  from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.

Published In:

1977

Author:

Edgar A. Pessemier

Overview:

In this second edition of Successful Product Management, Author focuses on the skills and techniques the product manager needs to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication. Book offers a practical approach to the product management system, covering all aspects of the tasks, including Product strategy New product development (NPD) Product marketing Product profitability Branding The detailed examples and checklists in Successful Product Management will assist all product managers, whether they are new to marketing or adapting their existing roles and want to freshen their ideas as they strategize, plan and develop products.

Published In:

2004

Author:

Stephen Morse