Product Life Cycles and Product Management | Book Series

Overview:

This book describes a complete and systematic treatment of the varying perspectives and dimensions or product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management.

Published In:

1989

Author:

Sak Onkvisit

How Successful People Think: Change Your Thinking, Change Your Life | Book Series

Overview:

This book is perfect, compact listen for today’s fast-paced world, How Successful People Think will teach listeners the 11 secrets successful people know. Arranged in an easy-to-follow format, America’s leadership expert, John C. Maxwell, will teach listeners how to expand their thinking and achieve their dreams. The 11 keys to successful thinking include: Big-Picture Thinking – seeing the world beyond your own needs and how that leads to great ideas Focused Thinking – removing mental clutter and distractions to realize your full potential Creative Thinking – thinking in unique ways and making breakthroughs Shared Thinking – working with others to compound results Reflective Thinking – looking at the past to gain a better understanding of the future.

Published In:

2009

Author:

John C. Maxwell