Overview:
The book reveals how organisations of all sizes can harness start-up techniques to drive growth. The book is authored by Eric Ries, Entrepreneur in Residence at Harvard, has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. Eric Ries has previously authored an award-winning book called The Lean Start-up, which impacted a global movement. In The Lean Start-up, he briefed on concepts like constant iteration, minimal viable products (MVPs) and pivoting have changed the language of business.
In The Start-up Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Read The Start-up Way and discover how to embrace change, survive and thrive. This book is an indispensable resource for all small to large companies, looking for faster and sustainable ways to grow.
Authors:
Eric Ries
Published In:
2017
