Overview:
The author of this book Dona Lichaw says that, like a good story, even a successful design is also part of the engaging moment that holds customers attention. The book “The User’s Journey: Storymapping Products That People Love” will show you why, when and how to use narrative structure, technique, and principles to ideate, craft and test a cohesive vision for an engaging outcome. The book explains how “Story first” approach transforms a product feature, and webpage aspects like landing page, campaign, and content strategies that are part of a good website design.
The book tells you the importance of strategic Story Mapping and why it is an excellent way to visually map out a customers journey. The author has beautifully portrayed how you can solve most of the problems using story maps.
Authors:
Dona Lichaw
Published In:
2016