Overview:
This is book is an integrated approach to product management, incorporating, managerial and analytical approaches. It also describe each step in product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.
Published In:
1977
Author:
Edgar A. Pessemier