Product Management: Strategy and Organisation | Book Series

Overview:

This is book is an integrated approach to product management, incorporating, managerial and analytical approaches. It also describe each step in product management process  from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.

Published In:

1977

Author:

Edgar A. Pessemier

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