Overview:
The role of a product owner is crucial in an organisation. Authors explains how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle. The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. McGreal and Jocham describes strategy showing how to connect Vision, Value, and Validation in ROI-focused agile product management.
Author focuses on Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome.
Author:
Don McGreal
Published In:
2018