Definition
User-Friendliness is one of the most important aspects for any sort of content/ product. The ‘Grandma Test’ exemplifies an ease of understanding of the nature of product (or content) to even the most casual of audience. Even the most basic of individuals should be able to grasp what the product is, what it does, and what the organization is all about.
This helps simplify jargon and helps either eliminate, or simplify buzzwords. It’s important for both the users and the developers of the product to not be overwhelmed by the language or presentation. The idea is to facilitate the best process of communication. This is what will lead to the sales of the product, and and its popularity.
Further Reading
- “Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses “(book), by Joe Pulizzi.