Overview:
The book is written by an award-winning CEO of Procter & Gamble, A.G Lafley. This is the handbook everyone should own, to learn the strategies that help your organization achieve success in this competitive world. The author has shared all the strategies he used to bring up his company ‘Procter & Gamble’ to a dominant position. The author outlines the proven methods that worked for some of the leading brands like Olay, Bounty, Gillette, and Febreze; and how you can choose the suitable approach that works for your company.
Authors:
Roger Martin, Alan G. Lafley
Published In:
2013