Definition:
Diversification is an asset allocation plan, which properly allocates assets among different types of investment. Investors accept a certain level of risk, but they also need to have an exit strategy, if their investment does not generate the expected return.
Further Reading:
Book: Marketing as strategy by Nirmalya Kumar.
Definition:
In a highly competitive business environment, focusing on the needs of your customers can give you an edge over your competition. As such, your marketing strategy should be geared toward reaching those who would benefit the most from your product or service. A customer-driven marketing strategy includes elements like identifying your target market and reacting to their needs.
Further Reading:
Book: Marketing as strategy by Nirmalya Kumar
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