Definition:
strategic business unit (SBU) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.
Further Reading:
Book: Marketing as strategy by Peter M Senge.
Definition:
Diversification is an asset allocation plan, which properly allocates assets among different types of investment. Investors accept a certain level of risk, but they also need to have an exit strategy, if their investment does not generate the expected return.
Further Reading:
Book: Marketing as strategy by Nirmalya Kumar.
© 2013- 2022 INNOVATION ROOTS SOFTECH PVT LTD