GE-McKinsey Matrix| Glossary

 

Definition

The GE-McKinsey matrix is a strategic tool that is utilized for multi business corporations to prioritize its’ investment along its various business units. It consists of a Matrix of nine boxes that offers a systematic method for a decentralized corporations to conclude where they want to best invest their cash.

 

Further Reading

For more on GE-McKinsey Matrix, read here and here.