Tag: Book to read

Overview:

This book is considered the most useful and insightful guide for a long time. The Product Manager’s Handbook is fully refined and updated with information that gives you the edge in today’s challenging business landscape. It covers product development processes, intelligence-gathering techniques including social media with a greater emphasis on international issues.

This book proves the techniques and tools used by product managers are same, regardless of what kind of industry, the type of product they are developing, or size of organization they are working. To be simple, this book has everything you need for a superior job performance―whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.

This book covers topics, such as:

• Balance breakthroughs and line extensions
• Create business cases―including competitive assessment, market requirements, and risk reduction
• Conduct gate reviews and beta testing and manage scope creep
• Get everything in order for a smooth product launch

Authors:

Linda Gorchels

Published In:

2011

Overview:

The Lean Product Playbook is a practical guide that any business enthusiast has been looking for, to build products that customers love. Whether you have a startup or a large, established company, it’s known fact that building great products is not easy, and it’s a turbulent task. On the other hand, majority of the products fail. This book, gives clear, step-by-step guide and advice to increase your chances of building successful products.

This book is written by the author Dan Oslen, Entrepreneur and Lean product expert, with over all experience spanning across product management, UX design, coding, analytics, and marketing for various products.

Author:

Dan Olsen

Published In:

2016