Overview

This two-day course is a hands-on training to gain required Digital Marketing skill set to become industry ready. This course introduces participants to various organic and paid digital marketing practices, as well as, its application in a business environment. Participants learn to create, launch and execute different campaigns on Search, Social Media and Paid mediums, and be able to take charge of Digital Brand of their organisation, regardless of its size.

Agenda

• Introduction to Digital Marketing and its benefits over conventional marketing
• Fundamentals of Search Engine Optimization (SEO) and SEO best practices
• Keyword Research and Competitive Analysis
• Fundamentals of Social Media Optimization (SMO) and SMO best practices
• Introduction to Pay-Per-Click (PPC) Ads, Text Link Ads, Banner Ads, and other paid ad campaigns
• Fundamentals of Email Marketing - Opportunities and Trends
• Content Marketing Strategies
• Web Analytics, Performance Measure and Refinement of Digital Marketing Campaign
• Integrated Digital Marketing Strategy and its application
• Case Study Discussion

Learning Objectives

• Gain understanding on basics of Digital Marketing
• Learn to apply organic and paid Digital Marketing practices in an organization
• Learn to choose high performing keywords through keyword research
• Improve Digital Marketing strategies and medium with Competitive Analysis
• Understand use of different social media channels based on product or service
• Gain insights to bring website on first page of search engine result pages
• Application of Email Marketing and Content Marketing for organization's online brand creation
• Learn to launch and execute various Pay-Per-Click ads and best ways to handle the bid management
• Learn to develop a suitable Digital Marketing Strategy for an organisation
• Measure Digital Marketing Campaigns' performance through Web Analytics and refine it for better results

Audience

• Business Heads
• Marketing Heads
• Sales and Marketing Professionals
• Communication and Media Professionals
• Digital Marketing Enthusiasts
• Entrepreneurs
• Marketing Students

Course Deliverables

• Participation Certificate on request
• Training material soft copy
• In-person 2-day training full of learning and fun.