{"id":9638,"date":"2019-05-01T12:30:45","date_gmt":"2019-05-01T07:00:45","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=9638"},"modified":"2019-05-01T10:18:53","modified_gmt":"2019-05-01T04:48:53","slug":"friction-book-series-2","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2019\/05\/01\/friction-book-series-2\/","title":{"rendered":"Friction | Book Series"},"content":{"rendered":"\n<p><strong>Overview: <\/strong><\/p>\n\n\n\n<p>Friction argues that brands don&#8217;t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.<\/p>\n\n\n\n<p>The authors of Friction have worked on some of the industry&#8217;s most innovative assignments for the world\u2019s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.<\/p>\n\n\n\n<p><strong>Author:<\/strong> &nbsp;&nbsp;<\/p>\n\n\n\n<p>Jeff Rosenblum and Jordan berg<\/p>\n\n\n\n<p><strong>Published In:<\/strong><\/p>\n\n\n\n<p>23 May 2017<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview: Friction argues that brands don&#8217;t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry&#8217;s most innovative assignments for the world\u2019s most successful [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[250],"tags":[256],"class_list":["post-9638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-series","tag-book-series"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/05\/Friction-April-2019-Book-Series.png?fit=750%2C410&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2vs","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=9638"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9638\/revisions"}],"predecessor-version":[{"id":9640,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9638\/revisions\/9640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/9639"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=9638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=9638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=9638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}