{"id":9149,"date":"2019-03-17T10:30:05","date_gmt":"2019-03-17T05:00:05","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=9149"},"modified":"2019-03-13T11:10:46","modified_gmt":"2019-03-13T05:40:46","slug":"viral-loop-glossary","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2019\/03\/17\/viral-loop-glossary\/","title":{"rendered":"Viral Loop | Glossary"},"content":{"rendered":"<p><b>Definition:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Viral loops are a type of marketing campaign used to promote a company or product. Named after our friends the viruses, a viral loop is meant to infect a person and cause them to share it with other people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A viral loop is designed to go from zero to thousands or millions of viewers in a very short time. It spreads exponentially, as each new customer or user shares the content with any number of friends.<\/span><\/p>\n<p><b>Further Reading:<\/b><\/p>\n<p><b>Book:<\/b> <b>The Lean Startup by Eric Ries<\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Viral loops are a type of marketing campaign used to promote a company or product. Named after our friends the viruses, a viral loop is meant to infect a person and cause them to share it with other people. A viral loop is designed to go from zero to thousands or millions of viewers [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[2118,105,2128,2117],"class_list":["post-9149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-eric-ries","tag-glossary","tag-loop","tag-the-lean-startup"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/03\/Viral-Loop.png?fit=750%2C410&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2nz","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=9149"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9149\/revisions"}],"predecessor-version":[{"id":9151,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9149\/revisions\/9151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/9150"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=9149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=9149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=9149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}