{"id":9146,"date":"2019-03-16T10:30:24","date_gmt":"2019-03-16T05:00:24","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=9146"},"modified":"2019-03-13T11:07:53","modified_gmt":"2019-03-13T05:37:53","slug":"growth-hypothesis-glossary","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2019\/03\/16\/growth-hypothesis-glossary\/","title":{"rendered":"Growth Hypothesis | Glossary"},"content":{"rendered":"<p><b>Definition:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tests how new customers will discover a product or service. Your growth hypothesis needs to explain your business\u2019s strategy in obtaining and retaining customers, so it can eventually transform those customers into a sustainable source of cash flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ries lays out three separate engines of growth for a startup to determine how customers are going to buy their product:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Sticky Engine of Growth. This concept is maintaining a greater organic customer growth rate than your customer churn. Basically, customers gained &gt; customers lost, therefore net new customers increases.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Viral Engine of Growth. Here we have relying on existing customers and word of mouth to spread news of your product and essentially carry out your advertising for you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Paid Engine of Growth. Lastly, we have paid advertising. TV commercials, billboards, magazine ads, etc. Enough said.<\/span><\/li>\n<\/ol>\n<p><b>Further Reading:<\/b><\/p>\n<p><b>Book:<\/b> <b>The Lean Startup by Eric Ries<\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Tests how new customers will discover a product or service. Your growth hypothesis needs to explain your business\u2019s strategy in obtaining and retaining customers, so it can eventually transform those customers into a sustainable source of cash flow. Ries lays out three separate engines of growth for a startup to determine how customers are [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[2118,105,2127,2117],"class_list":["post-9146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-eric-ries","tag-glossary","tag-growth-hypothesis","tag-the-lean-startup"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/03\/Growth-Hypothesis.png?fit=750%2C410&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2nw","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=9146"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9146\/revisions"}],"predecessor-version":[{"id":9148,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9146\/revisions\/9148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/9147"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=9146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=9146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=9146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}